University of Pennsylvania’s

PennSEM

Business Case

COMPETITION 2025

For Middle and High School Students

Priority Registration
July 15, 2025
Register Now!
This competition is for you if you’re passionate about
  • Business
  • Economics
  • Finance
  • Marketing

About PennSEM

PennSEM is a leading consulting organization at the Wharton School at the University of Pennsylvania, committed to providing top-tier consulting services. With a rich heritage of academic excellence and a forward-looking approach to business challenges, PennSEM brings together the brightest minds from the University of Pennsylvania to deliver impactful solutions across industries.

Through initiatives like this competition, PennSEM demonstrates its dedication to educational outreach and mentorship, shaping the future of the consulting industry.

Learn More

Shine at the PennSEM Business Case Competition!

Calling all secondary school students! Dive into the exciting world of business consulting to demonstrate your strategic thinking, problem-solving, and teamwork skills in a competitive environment.

This isn't just a competition; it's a journey into the heart of real-world business challenges. Whether you’re looking to sharpen your analytical skills or aspire to study business in university, this challenge is your platform to shine and gain experience.

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Why Join the PennSEM Social Case Competition?

Boost Your Profile

Gain valuable experience to help you stand out in your internship and university applications.

Gain Real-World Experience

Bring your innovative ideas and strategic insights to solve business cases.

Collaborate and Compete

Work alongside ambitious peers, pitch your ideas, and refine your problem-solving, leadership, and communication skills in a dynamic, competitive environment.

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How does the competition work?

Competition Structure and Details

Team size

2-5 students per team
(all team members must be from the same school)

Categories

Middle School Category

Grade 6 - 8 (Year 7 - 9)

High School Category

Grade 9 - 12 (Year 10 - 13)

What do teams need to do?

Middle School Category
Participants will be given a prompt and a marketing budget to design and propose a creative and targeted marketing campaign for a specific company.

High School Category
Participants will be given a prompt and tasked with conducting research to identify and propose a suitable merger or acquisition target that aligns with a specific company’s strategic goals.

Preliminary round

Pitch deck

Final round

8 finalist teams from each category

Each finalist team will present their solution live on Zoom to a panel of judges

8 minutes presentation + 2 minutes Q&A
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Key Dates and Deadline

Registration Deadlines and Fees

Priority Deadline
Deadline: July 15, 2025
Fees: US$55 per student
Regular Deadline
Deadline: September 15, 2025
Fees: US$65 per student
Late Deadline
Deadline: October 9, 2025
Fees: US$75 per student

Fee waiver is available for individual low-income students. Please ask your school counselor or principal to send an email titled 'Fee Waiver Request' to waivers@algoed.co from their official school email with your email address and confirm you need a waiver.

All fee waivers must be requested before the regular deadline.

Register Now!

Competition format

Preliminary round

Description: The preliminary round is open to all registered teams worldwide

Format: Pitch Deck
Middle School Category: Participants will be given a prompt and a marketing budget to design and propose a creative and targeted marketing campaign for a specific company.

High School Category: Participants will be given a prompt and tasked with conducting research to identify and propose a suitable merger or acquisition target that aligns with a specific company’s strategic goals.
Prompt release: October 10, 2025

Submission deadline: October 24, 2025

Final Round

Description: The top 8 performing teams from the preliminary round in each of the Middle School and High School Categories will be invited to compete in the global final round

Format:
  • Live Zoom presentation to a panel of judges composed of professors and industry experts

Date: November 15, 2025

Register Now!

Key events

Pre-Competition

Exclusive opportunity to virtually connect with PennSEM

Date to be announced
Competition
Preliminary Round Submission Deadline
October 24, 2025
Final Round
November 15, 2025
Register Now!

Recognition

All participants will be awarded a certificate of participation.
Preliminary Round
Country + Regional Awards
Champion
1st Runner Up
2nd Runner Up
Honor
Merit

Note: To qualify for country awards, participants must achieve a score above 75%. In other words, if a country has only one team, and it scores below 75%, no award will be granted.

Final Round
Global Awards
Global Champion
Global 1st Runner Up
Global 2nd Runner Up
Global Finalist

Highlights from the 2024 competition

Judge Panel for PennSEM Business Case Competition 2024

Join the Challenge

This competition is more than a contest; it's a gateway to the world of business consulting and finance.


Register now to begin your journey into the fascinating world of business strategy and problem-solving.

About

AlgoEd is a platform that hosts curated, prestigious competitions for middle and high school students.

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